Comments on current online grocery shopping experiences:
"They're very overwhelming..there's so much going on and so many adds and clutter"
"They're not very appealing to look at, and sometimes they don't have the photo of the product"
"It's very wordy... so much reading and other stuff.. feels intimidating"
"I like that they have the food groups in categories like 'veges' 'meat' etc"
"i like ordering online because i don't have time to go to the shop and wait in lines, i'd rather be doing something else"
"taking the kids to the super market often ends in tears - im so glad online shopping is a thing these days!"
"i don't like the spam everywhere, like massive ads, i know what i want to buy, i dont want to see all the ads, it never works on me, its too much, like over kill"
"It's really handy but its very 'robot-y' like, i miss the checkout chicks being friendly, its not a friendly experience, but it does the trick"
"so many words and filters and stuff, just simple like the real supermarket would be best"
"I love online shopping, saves going to the shop and wasting a couple hours on a sunday.. but when they arrive there's so much plastic bags and plastic packaging etc.. im not a fan of that"
"I'm pretty familiar with it now, its just routine, but its not a very inviting thing.. can't say i get excited about it, its very unperson-able"
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