Today's SuperCrit - With Lee
Comments:
- Need to figure out if this is actually possible to do - physically
- May need to do it as a video - pan across a long banquet table of all the meat
- Maybe show it less repetitively - not all steaks, maybe different versions of beef eg, patties, sausages, etc
- Think about maybe 1 big plate? could be perceived as 80 different peoples meals as apposed to 1 persons meal 80 times..
- making it 'Kiwiana feel' (not cliche kind) sounds good
- It is impactful which is good.
- Where is it going? Think about locations and where/how it will work
- Think about the weather, will it withstand the weather?
- Maybe make moulds for mass production?
- Is this task too big to tackle? Do you have enough time?
- Think about the website and its look/feel/message.
- Make sure your website and your installation both say the same thing with sustainability - eg, make sure your installation is made with sustainable/eco friendly products or you will create a conflict and crash and burn before you've even started. You wont be transparent and will not be taken seriously otherwise.
- Make the YOU in 'this is how much beef you eat in a year' have an asterix with a bit of context to the claim.
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