WHAT
Use VCD (installation and Web based platform) to inform and
encourage behavior change in food consumption – specifically beef and dairy
WHY
As the population grows, so does our consumption. We are
running out of land and destroying the environment, increasing global
warming.
If we want to continue living on earth, consumption habits need to change/improve. By consuming excessive amounts of beef and dairy, the need for more and larger cattle and dairy farms increases. This has extremely damaging effects on the environment as cows produce incredibly large amounts of Methane which destroys the Ozone layer speeding up global warming.
If we want to continue living on earth, consumption habits need to change/improve. By consuming excessive amounts of beef and dairy, the need for more and larger cattle and dairy farms increases. This has extremely damaging effects on the environment as cows produce incredibly large amounts of Methane which destroys the Ozone layer speeding up global warming.
HOW
By informing Millennials and showing them how much they
consume I intend to shock/surprise them. The idea is they will realise their
personal effect on the environment due to eating/consuming/purchasing beef and
dairy products and take action as an individual as opposed to throwing it in
the “too hard basket”. Hopefully this will
encourage them to reconsider their current behaviors, and seek alternative
options. Which will lead them to the website where they can purchase their
groceries knowing they aren’t damaging the environment or at least lessoning
their impact on the environment.
WHO
Millennials, Current Eco Conscious Consumers, Potential Eco Conscious
consumers.
WHERE
Installation – to be confirmed
Website – NZ WIDE
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